Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Armen Najarian, CMO and Chief Identity Officer at Outseer, a shared, global network of fraud and transaction data. As a spin-off company of RSA, a major network security company, Outseer has presented Armen with a unique opportunity to rebrand a company with already well-established roots. During our conversation, we discuss Armen’s extensive career background, leadership advice, strategies for taking a business to the next level and more.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:A great leadership team is like a symphony. As CMO, Armen believes that everyone on the team has their own unique melody to play, and even a slight shift within one person’s role can shift the dynamic dramatically. This is why gaining a clearer understanding of everyone’s specific role within the team can help everyone create better music together. Everyone is a consumer.