Build A Better Agency Podcast

As agency owners, we’re often dedicated to the niche we’ve carved out for ourselves and can get very comfortable serving our clients within those parameters. It’s easy to become highly committed, and stubbornly so, to that one niche. When it stops working for us the way we want it to, deciding to pivot can be difficult. Today, the CEO of PredictiveROI, Stephen Woessner, came on the podcast to share his experience with this exact situation. His agency had been working in a niche for many years as a podcast shop that helped clients produce content. After some time, it started to become clear to the team that there was a better way they could be approaching business. Thus, a new agency niche was born, which began their great pivot to becoming the authority in teaching clients how to be the authority of their industries. Stephen shares with us what led to the decision to pivot, the decisions he and his team made during the shifting process, and how they re-established their cornerstone content to align with thei