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Highlights from the conversationFor the majority of the people right now, there is just not a fast way to enter the tokenised worldIt doesn't matter whether you are in the app store or whether you have a web-based game, you need to work on the marketing strategy regardlessProjects are getting a lot of traction for no reason – just because of the hypeWe are very early and there are a lot of opportunities. So I definitely think that the bar right now [is] very, very low...if there is any bar at this pointIt's a wild west, but I think that the companies that are diving in early are going to benefit in the long runOnce the hype dies, what's left is the experience that people have with your product or game More about Lubo Smid Lubo Smid is the co-founder & CEO of STRV, a boutique software design and engineering team behind building digital products for some of the hottest startups and brands that value high quality and over a decade-long experience of building and launching great apps to the market. He is a Cz