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Bradley Will is the Founder and CEO of Riseable, a Milwaukee-based marketing agency with a mission to use marketing as a force for good. They develop lead and customer acquisition systems for brands that make a positive impact. Before starting Riseable, Bradley founded and ran Learn To Blog, an education and content-based company that designed programs to help small business owners and aspiring entrepreneurs use blogging and content marketing to build an audience and generate new business. In this episode… First-party data — such as an email list — is a goldmine for any business owner. But as much as you’d like to extract the most value from your email list, the one thing you don’t want to do is burn the list. You only want to send as many emails as you have to. If you send too many sales emails, people will begin to drop from your lists. How do you sell through email campaigns without burning your list? Today’s guest, Bradley Will, proposes a three-step sales email sequence to close a deal. But these steps a