Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Fred Studer, CMO at TIBCO. As a four-time CMO who has been at the helm of marketing teams at companies like Microsoft and Oracle, Fred had plenty of fascinating experiences to share during this episode. We chatted about everything from mindset to storytelling, including key strategies for elevating your brand and customer voice.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Podcasts! Key takeaways from this episode:Focus on demand gen. As Fred mentioned, every CMO has at least one area of their role that they tend to favor—in his case, that’s branding. However, he believes all CMOs should build demand generation skills into their repertoire because you’ll rarely come across a sales team that’s asking for fewer leads.Use large companies as a training ground. Fred mentioned that his roles at tech giants like Microsoft and Oracle served as massive opportunities for growth, development and educatio