#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Mike Capuzzi talks with Jason Barnard about how to write a short book to boost your search engine results. Mike Capuzzi is a publisher, author and book publishing coach who has been helping clients achieve exceptional marketing results since 1998. In 2019, he launched Bite Sized Books, a new publishing concept for creating short, helpful books (known as Shooks™). Mike is the author of 15 books, including two Amazon #1 bestsellers, The 100-Page Book and The Magic of Short Books. Writing a book is a powerful marketing strategy that a marketer or business owner can use. Rather than making money directly from sales, a book is an opportunity to differentiate yourself from the competition: since you and your competitors may already be using a number of similar tactics, writing a book is something that will set you apart. An a massive bonus is that they also increase your authority in search engines like Google. Mike Capuzzi and Jason Barnard focus on how to create "Shooks" (short, helpful books), with the