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Highlights from the conversationYou're used to thinking of technology as the value creator, but it's actually brands, studios, and agenciesYour cost of failure is small. And the only way to get asymmetric gains is to participate earlyYou can call them NFTs, but they’re actually strong property rights of ownership for physical and synthetic assetsNow, the value is in the community, the content, the brand, the associationTransformative revolutions always start with finance. Cause that's where the value is. Then move into art and identity 'cause you're establishing values and coordinationIt gives you greater specificity to do product design. It gives you immediate market feedback More about Josh RosenthalJosh Rosenthal, Ph.D., is a former Late Medieval, Renaissance, and Reformation historian turned crypto-first investor. A Fulbright Recipient to the Sorbonne’s interdisciplinary think tank (École Pratique des Hautes Études), Josh founded multiple successful startups before starting a crypto-first founders’ fund,