Sports Talk With Jock Wilson

Thanks to social media, fans now have some special access to some of their favourite athletes. But there is a downside to it, particulary for the stars but also for the organizations. Dave McIvor and Joe McFarland sit down with Calgary Stampeders Communications Director Jean Lefebvre and Calgary Hitmen GM Jeff Chynoweth to discuss the opportunities the players have in building their own brands, but also the challenges social media can present.