#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

George Kapernaros talks with Jason Barnard about the key to retention for E-commerce. George Kapernaros holds a bachelor's degree in political science and international relations from the most prestigious university in Greece. He started his career in content marketing at Smarter Chains (an Industry 4.0 tech startup founded by former Procter & Gamble executives). In 2018, he joined Divbrands (bootstrapped e-commerce startup) as a direct response / performance copywriter. He was the company's third contractor. Within two years, Divbrands grew to over 100 employees and contractors, and he rose to Head of Copy, Marketing Manager, and eventually Marketing Director of the company. In late 2020, he felt an irresistible urge to pursue new ventures and left Divbrands to begin his entrepreneurial journey. To this day, he maintains a great, consultative relationship with Divbrands. Attracting new customers in the ecommerce space is becoming increasingly difficult because advertising costs are extremely high, and