Business Ideas For Smes And Start Ups

It's fashionable to talk about 'brand storytelling' but how many businesses actually succeed at communicating their business/brand narrative either through websites, marketing collateral or sales pitches? Jonny Willox is a student of English Language, professional story teller, dramatist and actor. He recently launched his first book into the children's book market with The Hairy Fairy. No tenuous link to business here - far from it. Jonny discusses the journey he has taken to get to a point where he is a published author with another 4 works on the cusp of publication. He discusses the challenges he faces writing to 2 audiences - parent and child, writing structure, knowing and respecting your audience, pace of writing and so much more but all of it relevant to your work as a business owner or sales lead. One takeaway is the importance of consistency - writing all the time, embracing mistakes and failures but having the resilience to keep moving. SOUND FAMILIAR???