Business Ideas For Smes And Start Ups

Brand story telling has its origins in a post advertising world but much of what it is can be traced back to story telling and songwriting. Success leaves clues and Steve Earle leaves plenty across a body of work that spans half a century. How can your brand story be influenced by the work of one of country-musics most iconic, controversial and durable songwriters? Referenced in the podcast: - Joseph Campbell and the Hero's Journey - Park Howell www.businessofstory.com - Dave Linton www.madlug.com - Randy Olsen, Houston We have a narrative - Donald Millar, Building A Story Brand - Steve Earle and The Del McCory Band, The Mountain,