Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Nicole Milstead, CMO at FinancialForce—a company that’s a true force in the world of B2B marketing. During our conversation, Nicole explains why she prefers to make her decisions both with a purposeful yet open intent, tending to stick to a carefully designed plan while remaining flexible and adaptable to change. She also explains her unique approach to understanding data across the entire buyer journey, and how to create content that resonates with consumers.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Podcasts!Key takeaways from this episode:A varied background will take you far. Throughout her career, Nicole has carved her own unique path, veering away from the traditional stepping stones along the way to the coveted CMO role. By using all of her varied experiences—from social work to sales—as learning opportunities on the way to her next role, Nicole has been able to offer a nuanced persp