Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Janet Matsuda, CMO of Sysdig. We discuss the benefits of adopting a messaging-first mindset for product marketers, why cross-collaboration is essential, and how to develop a messaging framework that will spread throughout your organization. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Podcasts!Key takeaways from this episode:Start a dialogue. Janet believes that as marketing teams develop key messaging documents, they need to be talking to customers, salespeople, and engineers to ensure they fully understand the product and its impact. If you’re looking for information that will help you develop the perfect messaging framework, it only makes sense to go straight to the source—the people who were part of the creation process. Go back to basics. When building out a messaging framework, Janet suggests that product marketers drill down on the company’s overall vision, mission and the pa