Manage 2 Win

#178 – Billy Price Explains How to Create Breakthrough Products in Crowded Markets

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Sinopsis

After suffering a spinal cord injury as a teenager, Billy Price spent 18 years not being able to put on his own shoe.  He then met an old schoolmate, shared dreams, and they decided to create the fastest and easiest shoe to put on in the world. From 18 years old to 36 years old, Billy could not put on his own shoes.  Can you imagine that?  Someone had to do it for him.  Day after day after day…  Then, one day in his 36th year of life, Billy regained a bit of independence he had lost.  He zipped on his own shoes and no one has had to help him put on his shoes since. But BILLY Footwear is not just shoes for disabled people.  BILLY Footwear is stylish, comfortable, and quick to put on for everyone. Billy Price is the co-founder of BILLY Footwear.  The company is selling millions of dollars of shoes, with 20+ full-time employees.  Within 5 years of starting BILLY Footwear, their products are on the shelves of Nordstrom and Zappos, and sold by Amazon and other online shoe resellers. Join David as he discusses Bill