Content Pros Podcast
Ep #121: How ABM Builds Authentic Relationships with Buyers w/ Randi Barshack
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:34:24
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Sinopsis
In this episode of The Marketer’s Journey, I interview Randi Barshack, CMO of RollWorks, a division of NextRoll, an account-based marketing platform for B2B marketing and sales, and one of Uberflip’s partners. Randi runs a team that is all about meeting the buyers where they are, prioritizing authenticity, and understanding what you need to continue progressing along your own career trajectory. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Podcasts!Key takeaways from this episode:Optimize for personal happiness. When it comes to choosing your next gig as a marketing professional, it’s important to take a strategic approach that considers the role from a variety of diverse perspectives. For Randi, prioritizing her own personal happiness is a must when making career moves, because it can be next to impossible to predict what the market will do next or how the financial situation will look in a few years’ time.Believe in your product. For any ma