Rooster Radio - Business & Personal Growth Insights & Stories From Entrepreneurs And Leaders In Business, Health, Tech & More

Massive Joes is a household name in the fitness industry in Australia and even internationally, but it is a business story that isn't widely known. Founder Joseph Mencel, 31, has grown the company into one of Australia's largest supplement retailers, with a booming web business, eight stores across Adelaide, Perth and Melbourne, another one opening soon in Sydney, and a separate apparel company that's growing globally. Joe explains how he has built brand loyalty that most companies can only dream of. Massive Joes has a highly engaged social media community of one million users, and gyms are filled with people proudly wearing the Team Massive Joes brand. Joe benefits from being a first mover. He started importing supplements over a decade ago when few products were available locally, and he profited from launching the first supplement eBay store before building the first version of http://massivejoes.com. Amazingly, the company remained a side project for a number of years while Joe completed mechanica