Agency Intelligence

In this episode of Power Women In Insurance, Teresa Kitchens sits down with Ati Grinspun. Ati Grinspun is a branding and photography guru who works with women to help them with their personal branding and how to make a great impression on our clients. Episode Highlights: Ati explains how she became interested in becoming a branding business coach. (1:35) Ati shares that while she was deciding what she wanted to do, she began working with women. (3:22) Ati explains how she helps women overcome their fear of being really authentic. (9:26) Ati believes that each of us can create a profitable personal brand by emphasizing who we currently are rather than attempting to become someone we are not. (13:59) Ati mentions that we can bring our own experiences and all we've done to develop relevancy, but we must first believe it. (19:14) According to Ati, a personal brand is more than just what we do, it genuinely incorporates who we are into what we do. (24:51) Ati discusses the four most important things