Connect The Dots Podcast

Personas begin as an ideal customer type that turns into a customer. The transition from the beginning to the end is reason why Marketing and Sales need to develop personas together. This is the starting point to understanding the buyers journey and having all talents involved is the best way to create content, hand off leads and generate sales - together. Vicki's Twitter: https://twitter.com/vickioneill Vicki's LinkedIn: https://www.linkedin.com/in/vickioneill/ Vicki's Instagram: https://www.instagram.com/vickioneill/