Manage 2 Win

In 1970 the average life cycle for a family business was around 62 years.  Today it is only 24 years.  What went wrong along the way?  To get to the bottom of this, David talked to an expert on the topic, Rob Ferguson.    Rob has been a trusted advisor to family businesses since 2010.  Prior to becoming an advisor, Rob had a distinguished career in leadership – including ten years as a CEO at 2 different companies.    In his current role, Rob has led companies through 10x growth, helped turn struggling companies around, and has conducted more than $100 million in acquisitions.  Rob's company, Ferguson Alliance, is on a mission to increase the lifespan of family businesses.  Rob believes that with the right foundation in place, family businesses can live infinitely.  What mistakes shorten the lifecycle of family businesses by 38 years compared to 50 years ago?  And flip the question to ask, what are the strengths they should focus on?    David and Rob got into the weeds about family business so you can hear so