Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value Podcast, we speak with Alex Osterwalder, Partner at Stratgyzer and creator of the Business Model Canvas. See the full episode at https://wp.me/p6pllj-1sw  We speak about what it takes to create an invincible company, with a particular emphasis on the importance of a balanced innovation portfolio. Topics covered in today's episode: 00:01:30 - How the Business Model Canvas (BMC) was created 20 years ago, to help companies innovate 00:04:00 - The original purpose of the BMC was to map out any business model, whether it was a company's current one or one they wanted to create 00:05:00 - Innovation is now such a mature profession that practitioners need to understand all of the specialist tools at their disposal. This includes the Innovation Portfolio Maps and Business Model Patterns 00:08:45 - The different types of innovation in a company require different attitudes and management methods 00:11:00 - Most companies don't believe they have high-quality systematic innovati