Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value Podcast, we speak again with Stephen Shapiro about his new book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems See the full episode at https://wp.me/p6pllj-1so  We go through multiple examples of how companies have achieved innovation success by approaching problems in a new way, enabling them to ask better questions. Topics covered in today's episode: 00:01:30 - How the recent Coronavirus outbreak is changing the way that people work 00:04:00 - The importance of asking better questions in innovation 00:05:30 - Using different lenses to reframe innovation problems in new ways 00:06:45 - The story of Pumps and Pipes: Cardiologists and Gas pipeline engineers who get together to solve problems together, which resulted in filters that fix blood clots in human hearts 00:10:30 - How an insurance company learned about improving customer transparency from Dominos Pizza 00:11:00 - We usually ask questions which are either too abstract, o