Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value Podcast, we speak with Adam Malofsky, the MD of Elemence. Read the full article: https://wp.me/p6pllj-1r6  We speak about the need to understand your customers' customer, and the theory of Adaptive Innovation. Topics covered in today's episode: 00:01:00 - How Adam's father's innovation journey helped Loctite succeed 00:03:00 - The best way to innovate is by finding the needs of your customers' customer 00:05:30 - Why large companies often don't look at discoveries and new breakthrough innovations which are still in research 00:07:00 - Adaptive innovation - What must be true...? 00:11:30 - Look for global needs first 00:13:30 - Most companies won't invest in new technology without the guarantee of a gargantuan return, which they assume will not happen 00:16:30 - How to involve the people in your company who are closest to the customer in the innovation process 00:18:00 - Lack of innovation is usually due to a lack of time 00:19:30 - You don't want to hire someone who ha