Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value Podcast, I speak with Dr. Max McKeown about his new book, The Innovator's Book. We spoke about the need to write this book in a different way to the method-heavy textbooks which often are left on shelves and never read. See the full episode here: https://wp.me/p6pllj-1qK  It is a beautifully written, concise book that I managed to get through in less than two hours, filled with insights on the main jobs which an innovator needs to perform.  Topics discussed in this episode: 00:03:00 - The reason why this book was written to be as short as possible 00:06:00 - The three jobs of an innovator 00:08:00 - The causes for an innovator's gap 00:09:00 - Innovation case studies never begin with the theories outlined in textbooks as the basis of developing their ideas 00:12:00 - The challenge of people who want to command and control are becoming the new innovation managers 00:17:00 - The difference between real-world innovation and explanations of innovation 00:19:30 - Max's own