Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value Podcast, we speak with Catherine Orer about what it takes for artists to raise the value of their work. See the full episode here: https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e34-catherine-orer-how-artists-can-raise-the-value-of-their-work/  We cover several areas, including what sort of research artists need to undertake to understand what the market is willing to pay, determining their own vision of what they want their art to be, and overcoming the fear of the "business side" of things to be able to actually make their art into a sustainable, profitable business. Topics covered in today's episode: 00:02:00 - What working at one of the world's largest auction houses taught her about selling fine art 00:04:00 - The secrets of why "perception is reality" in getting millions of dollars for art 00:06:15 - The challenge of transparency in determining art value 00:07:30 - How artists need to ask themselves where they want to position themselves 00:09: