Idea To Value - Creativity And Innovation

S2E31: Scott MacGregor – The importance of a clear corporate purpose

Informações:

Sinopsis

In today's episode of the Idea to Value Podcast, we speak with Founder and CEO of SomethingNew, a company which is revolutionising the recruitment industry and which has recently won their fourth consecutive American Business Awards for innovation. See the full episode at https://wp.me/p6pllj-1nx  We talk about why the recruitment industry was in such need of innovation, and the benefits of everyone in a team working towards a common corporate purpose Topics discussed in the episode: 00:01:30 - The history of SomethingNew and how it got started 00:02:45 - The problem facing the recruitment industry 00:05:30 - How their company won awards for innovation in the recruitment industry by using a "Moneyball" method 00:08:30 - Innovation needs to be linked to delivery of real value 00:09:45 - Why it's important for a company to have a purpose, a reason for existing 00:10:30 - The positive impact of being in the right job, and the problems caused by being in the wrong job 00:12:45 - How to get staff aligned with a c