Idea To Value - Creativity And Innovation

See all the research sources as well as tips on how to improve brainstorming effectiveness in the full article here: https://www.ideatovalue.com/inno/nickskillicorn/2019/02/the-single-best-way-to-improve-your-brainstorming-sessions/  You may have seen the four basic rules of brainstorming, taken from Alex Osborn's Applied Imagination: The Four Rules of Brainstorming: Go for Quantity Withhold criticism Welcome wild ideas Combine and improve ideas These rules themselves are not bad. In fact, in the hands of an effective facilitator, they can be very productive. However, the issue lies with the way that brainstorming sessions are usually structured: as a group activity. Significant amounts of research have proven that individuals working alone will produce a larger quantity of ideas, which are also of a higher quality. As I outline in the episode here, the one thing you can do in order to quickly improve your brainstorming session performance is to give individuals time to write down their ideas first, befor