Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value Podcast, we speak with one of the world's most well-respected innovation professors, Jeff de Graff from the University of Michigan. https://www.ideatovalue.com/inno/nickskillicorn/2017/08/podcast-21-jeff-de-graff-need-conflict-succeed-innovation/  Jeff has been involved in Innovation research and teaching for more than 3 decades (which is almost as long as I've been alive...), is the author of multiple books on the subject of creativity and innovation, has worked with around half of the Fortune 500 companies and is known as the Dean of Innovation. Definitely, an episode not to be missed. Topics covered in this episode: * In his most recent book The Innovation Code, he wants to dispell three ideas (02:00): 1. that there is a one-size fits-all way to innovate 2. how innovation needs to get away from using a standard process 3. how innovation is borne from constructive conflict * Data shows that only about 25% of companies consistently show up across the lists of "Most In