Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value Podcast, we talk with professional magician Kostya Kimlat, recently a winner on the magic TV show Penn & Teller's Fool Us. https://www.ideatovalue.com/podc/nickskillicorn/2017/08/podcast-019-kostya-kimlat-methods-vs-effects-creative-like-magician/  We talk about what constitutes originality and creativity in the art form of magic, what it takes to create your own tricks, and why customers always care more about the effect of what they experience compared to the method of how it was done. Topics discussed in today's episode: * Why magic causes such joy and bewilderment in people (02:00) * How magicians hide their skills and creativity instead of showing them off like other artists (06:00) * What most people see as creativity in magic was actually creative 100 years ago (08:00) * The two way to be creative and innovative: methods vs effects (08:30) * How knowing too much about your methods can make you lose sight of what your customers see (11:00) * How he developed