Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value Podcast, I speak with one of the creators of the world-famous alcoholic drink: Bailey's Irish Cream, David Gluckman.  https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-012-david-gluckman-never-plan-b/  A successful brand innovator, David has worked in product development with the world's largest drinks manufacturers for several decades, also helping to bring out other successful brands like Smirnoff Black, Le Piat d'Or, Purdey's, Aqua Libra, Tanqueray Ten, Cîroc, Coole Swan and many others. We also talk about the stories from his new book "That S*it will never sell" We talk about what it takes to find an idea for a new product. Things discussed in this week's interview: Even good ideas take a long time to become a success. It took Baileys about 5-7 years to become a worldwide success. (02:30) In order for a new idea to gain traction within a company, it needs to get support from someone quite senior who sees the potential, even if that person doesn't lik