Idea To Value - Creativity And Innovation

Get your free ticket  to David Burkus' upcoming Work Smarter Summit: https://davidburkus.samcart.com/referral/SM1cAULR/999888 David Burkus is a best-selling author, an award-winning podcaster, and associate professor of management at Oral Roberts University. His latest book, Under New Management, challenges the traditional and widely accepted principles of business management and proves that they are outdated, outmoded, or simply don’t work — and reveals what does. He’s delivered keynotes to the leaders of Fortune 500 companies and the future leaders of the United States Naval Academy. David is a regular contributor to Harvard Business Review and Inc. In today's episode of the Idea to Value Podcast, we talk about the following: * The difference between how academics talk about creativity compared to individuals who are trying to innovate (03:00) * The Myths of Creativity, and "the stories we tell ourselves are true even when they are not true" (03:55) * Everyone has the potential to increase their creativity