Merchant To Merchant: A Retail Podcast By Something Digital

EPISODE SUMMARYCreating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA.EPISODE NOTESWhat does it mean to have "purity" in your brand? For Christy Dawn it means reusing only deadstock fabric and employing local craftspeople at a fair wage. For Fitz Frames it means solving problems with vertical integration and staying true to a founding mission. For ALO Yoga it means creating community and using yogis and actual practitioners in its in-home and online digital experiences.Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CAGuestsGABRIEL SCHLUMBERGER, CEO @ Fitz FramesVICTORIA AINSWORTH, Growth ConsultantNICK JAQUAY, IT Operations Manager @ ALO Yoga