Digital Insights

Today I will show you why you shouldn’t take me (or any other supposed expert) too seriously. I will contradict myself entirely and, in doing so, show you how context is everything.But before I do, can I be honest with you? You are not supposed to say things like this because you want everybody to think you are in high demand. However, the current state of the world means I am light on work. So, if you need some consultancy, coaching, training, or help to improve your conversion rate, drop me an email. I’ll even throw in a 10% discount if you book in October.I Often Ignore My Preferred ApproachNot too long ago, I shared with you my preferred approach to developing digital services. An approach that began with a discovery project that crucially includes user research.I have even written about what you should do as a minimum in this type of user research.However, if I am being honest with you, I often ignore my own advice. Blindly following best practices can often be wasteful and less effective in delivering r