Managing Marketing

The final part of the Ampel-produced trilogy on the power of audio sees Darren talking to Lauren Deighton, Ampel’s Director of Media and Partnerships, about podcast performance measurement and the all-important conversations with clients. On-Demand Audio is still a new medium, at least commercially, and framing the conversation in the right way is vital to having everyone viewing audio from the same perspective.  Podcast audiences aren't "digital" or radio - they're communities. Audio creates intimate connections and has the highest consideration and actions of any channel due to the trusted nature of the medium. So if its advantage is in impact, Why are we still measuring against reach and impressions? They'll talk to the Head of Podcasting at one of Australia's largest podcast networks to discuss how clients are, and should, evaluating audio success. Lauren Joyce is Chief Strategy and Connections Officer at ARN. Lauren is a Cannes Young Lion Gold Award winner and with years of experience in strategic and cl