Managing Marketing

Josh Butt is the Founder and Executive Producer of Audio Content Agency Ampel. In this three part series of Managing Marketing, the team at Ampel take Trinity P3 Founder and CEO Darren Woolley on a journey through the state of sound. Audio on demand has had exceptional growth between 2014-2022 with the huge success of podcasts and radio station’s acceptance of audio on demand technology. Marketers have noticed -- and audio advertising, both radio and podcasts, have started to become a common part of the marketing mix. As Josh Butt and Darren Woolley discuss, audio advertising has been around for 100+ years, and jingles, audio logos and sonic identifiers have long been used to influence consumer behaviour. Everyone knows that a great song on the radio or a memorable jingle can trigger the brain to feel, remember and to transport us to a past memory. So why aren't brands leveraging this psychological trigger to build better connections and relationships with their customers?    In this introduction to a 3 part