Business Ideas For Smes And Start Ups

With sales training there aren't many guarantees although the degree of certainty does improve dependant on a number of factors. A clear strategy, willingness to learn & coach-ability, strong leadership, a sound and understood culture, buy-in. I try hard to live by the idiom "it's not about being right but about doing the right thing that matters." Behavioural change isn't easy - especially if you own the business or if you are a sales leader at manager or director level. Guesting on this episode of the Shift Control Sales is Benjamin Dennehy - self titled as The UK's most hated sales trainer. A befitting title for someone controversial and outspoken? Perhaps, but Benjamin's iconoclastic approach to sales training is definitely worth considering if you are serious about performance improvement in your team. We cover a lot of ground that might make for some uncomfortable listening for a few people...mainly sales leaders and business owners as he (and me) call out some behaviours that are responsible for u