Sunny Side Up

How do we make a captivating story that can grab the audience’s attention? In this episode, Teresa shares how storytellers use a variety of methods to create compelling narratives, including interviews with users, ideation sessions, and affinity clustering. In addition, she discusses the importance of formulating a clear value proposition and developing a story that is concise, accurate, and resonates with the audience. Listen in! Connect with Teresa Elliott  | Follow us on LinkedIn