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How the Metaverse will change brands | Teemu Suviala, Reality Labs - Tech at Meta

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Sinopsis

In Episode #65, Ross is joined by Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta.Reality Labs is a diverse group of developers, researchers, engineers, and designers that leads the expansive work being done at Meta in building the next computing platform and bringing the metaverse to life. Before joining Meta Teemu led creative work at brand and design agencies, Collins, as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.In this episode, Ross and Teemu discuss the history of surrealism and its return to mainstream attention, and how the Metaverse will change brands. He also shares what he’s learned by being at the intersection of creativity and technology. Highlights from the conversationThe metaverse will accelerate surrealistic fantasy-shaped ideasAI tools that are connected to the metaverse will change how we designIt comes down to making sure that [your] core positioning and va