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Farzad Rashidi is a Co-founder of Respona, a link-building outreach platform that helps businesses increase organic traffic from Google. He previously ran the marketing efforts at Visme as Director of Marketing, where he helped the company gain over 16 million active users and 3 million monthly organic traffic. He graduated from Truman State University with a Bachelor of Business Administration.  In this episode… Link building for SEO is not an easy task. Although tools like Respona simplify the outreach process, there’s more to link-building than outreach. There’s the overlooked strategy component to determine if SEO is the best acquisition channel for your business. There is also the on and off-page SEO strategies that brands should consider.  You need to get your keyword research, page speed, content, and more dialed in for on-page SEO. But that’s only a few pieces of the puzzle. Unfortunately, many brands drop off when they don’t get immediate results after spending resources for on-page SEO. The real dif