Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

We’re digging back into a topic that’s super important and that we haven’t touched on in a while - and that’s CASE STUDIES. In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can use case studies to tell your customer stories. Listen to this episode to hear more about: -> 5 formats your case studies can take so more people see them, love them and are motivated to move forward with YOU! -> Suzi’s top tip when creating video interviews with customers. -> The recent tweak Suzi and Michelle made to how they capture video interviews at live events (game-changer!) -> Why we’re lovin’ Reels & Stories and how to NAIL your Customer Case Study for Insta, FB and TikTok. -> 3 surprising ways to repurpose your video case studies. -> The “hybrid” strategy for using photos and screenshots to make compelling case studies. The unlikely places you need to include Case Studies AFTER you’ve made the sale! And much more! Also mentioned in this episode: -> HerBusiness Marketing Success Mastermind