Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Robert Dodd and Joe Solano are co-founders of XL Technologies, a digital agency with over 20 years of experience helping US-based real estate brokers grow and scale their brokerages. As CEO, Robert works with real estate agents and brokers to execute sophisticated omnichannel advertising and recruiting campaigns. On the other hand, Joe is the COO and oversees all of XL Technologies’ research, development, and engineering groups.  Robert and Joe created proprietary software for brokerages called eCampaign Pro, a system that helps build targeted agent-to-agent email marketing lists. In this episode… Cold emailing is a powerful marketing strategy for b2b companies but is often misunderstood. One of the biggest mistakes businesses make is getting too aggressive with the frequency of emails and giving out too much information to an indifferent audience.  You need to have the right balance of cadence and messaging in your cold emails to get the traction you want. That includes setting up an email sequence, pain poi