Content Pros Podcast

Ep #125: Getting Schooled in Market Segmentation w/ Quinn O'Brien

Informações:

Sinopsis

On this episode of The Marketer’s Journey, I interview Quinn O'Brien, the CMO at Carnegie Learning, an ed-tech leader that is shaping the future of learning through AI. Letting us in on his unique career background so far, Quinn shares the story of his humble beginnings working as a receptionist at a marketing agency, and how that role piqued his interest in the brand side. He also shares stories from his past role at Lenovo, where he spent a large part of his career, and what he learned from launching his own company. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Follow your passion. It sounds cliché (and maybe it is) but that doesn’t mean it’s untrue: following your passion will take you far in your career and in life. In Quinn’s case, this meant looking for opportunities in the world of education, where he felt he could truly make a difference.Understand each market segment’s pain points—inside and out.