Wavebreak Podcast: Grow Your Shopify Store

Ariana Ferwerda joins the Wavebreak Podcast to talk about Halfdays fast-growth, innovative community marketing strategies, and how the brand maximizes growth every season.In this episode you’ll learn:The community and content strategy Halfdays uses to build customer loyalty via Slack (yes, Slack)Behind-the-scenes of a rapidly growing seasonal brand from marketing to inventory planningProduct expansion and merchandising as a growth leverAriana Ferwerda is the co-founder and CEO at Halfdays, an outdoor brand for the modern woman where technical meets chic.Links MentionedHalfdaysLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Recharge — Over 1