Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Kevin Marasco, CMO of Tebra, a company specializing in healthcare marketing. One of the running themes of this episode is fun—why marketing should be fun and why so many brands tend to forget this. Kevin has years of experience working for several amazing brands, so he has plenty of marketing wisdom to share throughout the episode.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:The ceiling is getting higher. In recent years, the tech landscape has grown so much that the expectations for companies in the healthcare space have skyrocketed. This has opened up a whole new world of possibilities, which is why Kevin is constantly looking towards the company’s vision or north star to stay focused.Step outside your comfort zone. If he could give his younger self one piece of advice, Kevin says it would be to learn as much as possible in as many different areas of the marke