Content Pros Podcast

On this episode of The Marketer’s Journey, I interview Amanda Bird Malko, CMO at G2, a software marketplace that reaches more than 60 million software buyers each year. Amanda discusses the importance of bringing teams and various stakeholders together to work towards one shared vision. She offers tangible and tactical tips for breaking down the silos among various teams like marketing, engineering and product so everyone can work together more symbiotically. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:Marketing is a blend of sales and creativity. Amanda mentioned that she was initially drawn to the marketing world because it lies at the intersection of creative selling and achieving tangible business results. In particular, she’s passionate about the art of creative persuasion combined with generating revenue in a way that provides maximum value to the customer.Building a brand that benefits all stakeholders