Wavebreak Podcast: Grow Your Shopify Store

Joe Anhalt joins the Wavebreak Podcast to talk about KOIO and how the luxury brand has evolved their promotion strategy from no discounts to their best Black Friday ever in 2022.In this episode you’ll learn:KOIO's journey from no discounts to their best Black Friday ever — including the long-term impact of discounting on their businessPositioning strategy to make your brand stand out from increased competitionHow to build an in-house performance marketing team to efficiently scale paid search and social againJoe Anhalt is the VP of Marketing at KOIO, luxury footwear for everyday wear.Links MentionedKOIOLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery