Corporate Warrior: High Intensity Training And Hit Business

How can you build a successful HIT personal training business without your own HIT studio?   Jeremy Amin has done it, and in this episode, we talk about how he’s growing his client list while training in a big box gym.   We go into some very specific – and highly effective – tactics that he has used to get more clients, from simple things like talk triggers and converting conversations to attracting prospective clients with short phone outreach methods, gym bulletin boards, and even chalkboards.    If you don’t see yourself close to setting up your own HIT studio yet but you’re thinking about becoming a highly successful HIT personal trainer, don’t miss this great episode with Jeremy! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━⁠ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

So you’ve started getting good at getting strength training clients, but are you – or your trainers – doing things that drive business away without realizing it? Million-Dollar Trainer Pete Cerqua returns to talk about why your approach to client retention matters when it comes to building a successful fitness business and the things you can do right now to make sure your clients keep coming back. Pete walks you through where trainer-client relationships go wrong, why you need to be softly and subtly selling all the time (and how you can do this), designing a workout that will help you get and keep more clients, how to stand out if you’re in an area with a lot of competition, and more. Make sure you’re not losing clients without realizing it and tune in to this one! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What do you need to know to get the most out of your MedX machines and give your strength training clients the best possible results?   In this previously members-only episode, we’re featuring award-winning trainer and MedX expert Bill Crawford, the founder of Basic Training in Scottsdale, Arizona.    We go into detail on how to get the most in terms of configuring your machines, optimizing for different client builds and heights, how to coach specific exercises, how to use MedX equipment as a proper selling point for your fitness business, and more.   If you use MedX machines and want to get even more out of them, don’t miss this timeless expert interview with one of the best! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What’s it like to leave a high-paying job in one of the greatest cities in the world so you can create a hyper-focused podcast serving High-Intensity Training business owners?    That’s exactly what Lawrence Neal, founder of the High Intensity Business podcast (formerly called Corporate Warrior) did, and it wasn’t always smooth sailing.    Dave Bess turns the tables on Lawrence and gets him to talk about what it took to get HIB to where it is now: a household name in the HIT industry, one that serves the fitness business owner from start to finish.   If you want to know more about the person behind over 500 episodes throughout more than a decade of interviewing HIT experts, don’t miss this great conversation between Dave and Lawrence! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join Lawrence, Dave, and other HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What does it take to go from 1 studio to 1 million in revenue?   Strength Evolution founder Patrick Ziebell joins us to talk about how he finally unlocked the path to success after being slow to grow.    We talk about how important having the right focus is, using MedX Medical machines, working as a trainer versus working on the business, how he looks at having competition, and more — including a face-to-face conversation with Arthur Jones that Patrick will probably never forget.    If you want to see how a million-dollar HIT entrepreneur locks in to grow his business, this episode is something you’ll want to dig into. ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join Patrick and other HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What’s it like doing over a hundred client sessions a week, helping people get fit and fixing injuries caused by things like CrossFit?   Salus Strength Founder Kyra Seiler talks about how she fixed her many injuries using high-intensity training and how she’s helping many people do the same while getting in the best shape of their life.    We go into how she went from chronically injured CrossFit practitioner to successful HIT strength trainer doing over 100 sessions a week, including how she manages to get so many referrals as a “fun” personal trainer (in her own clients’ words!).    If you want to know what it’s like to come from the depths of CrossFit to the heights of HIT, check out Kyra’s story in this episode! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join Kyra in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

How quickly can you become a highly profitable personal trainer and HIT studio owner?   TJ Milam is the founder of Premier Strength in Nashville, Tennessee, and he talks about his journey from starting out in Hollywood to starting his own High-Intensity Training Studio and getting 40 sessions right after opening.   We go into the powerful customer service lessons he’s learned that attracts clients to you, why your mindset matters more than you might think, and exactly how he managed to get so many sessions right away once he opened the doors to his new HIT studio… and how you can do the exactly the same thing and get the similar results.   If you want a formula for fitness business success with a real-life case study of just that in action, this episode with TJ is something you should tune in to! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join TJ in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

How does a world-class personal trainer give exercise instruction to clients?   In this previously members-only Masterclass, Discover Strength CEO Luke Carlson dives deep into how to give the best exercise instruction for your HIT clients in painstaking detail - there’s no wiggle room to let mediocrity slip into this one!   We talk about what you need to say, when you need to say it, what to look out for when using very specific MedX machine configurations, and how to get the most out of every workout for your clients.    If you want to up your game and give your clients world-class exercise instruction that keeps them coming back to you, this Masterclass is a must-listen! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here.

What separates the average strength trainer and HIT business owner from the great ones, and what key lessons can you learn from the best in the business?   Scott Savor is the CEO and Leadership Consultant at Uncommon Competitor, and on this episode, we talk about what every HIT professional needs to develop to become more successful sooner.    We talk about how to make smart decisions when choosing equipment, working with different budgets if you’re just starting out as a fitness business owner, the mindsets and habits you must have if you want to set yourself up for inevitable success, and more.   If you want to learn what it takes to become a HIT entrepreneur that naturally attracts the right clients and makes building a successful HIT business easier, tune in to this one!  ━━━━━━━━━━━━ Book a free HIT Business strategy call with me ━━━━━━━━━━━━ Not ready to book a call? Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

If you’re a studio owner or a personal trainer looking for the best strength training business model for yourself, what should you choose?   Discover Strength CEO Luke Carlson explains your options, the pros and cons of each, and the key factors you need to think about when deciding which model you should use for your fitness business.    If you’ve been thinking about 1-on-1, 1-on-3, small group, or even maybe unsupervised HIT strength training, listen to this episode first! ━━━━━━━━━━━━ Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ Want more? Book a free HIT Business strategy call with me ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Ever wonder what it takes to not just build a successful strength training business but do it so well that you get the chance to turn it into a franchise?   MaxStrength Fitness founder Jeff Tomaszewski returns to talk about the biggest lessons he’s learned about running a highly successful fitness business.    We went into the importance of focus and simplicity, what protocols he uses, how client workouts are designed (and why), hiring the right people, developing systems, what it’s like to go from being a studio owner training clients to heading up a franchise, and more.   If you want to know what the biggest keys for scaling one strength studio into many are, this episode is for you! ━━━━━━━━━━━━ Book a free HIT Business strategy call with me ━━━━━━━━━━━━ Not ready to book a call? Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Is pure SuperSlow the key to building an ultra-successful strength training business?   Dagoberto “Bert” Vila returns to the podcast to talk about how he has used the SuperSlow protocol as a purist and a solo strength trainer and what lessons other HIT trainers and studio owners can learn from his experience.   We go over his impressive numbers, working with older clients, increasing prices while taking on fewer clients, the “nonsense” of using free weights and doing steady-state cardio, an a few other things Bert feels strongly about that other HIT experts and practitioners might balk at.   If you want to know how one of the most successful strength trainers in the HIT industry gets great, high-paying clients, make sure you check out this episode! ━━━━━━━━━━━━ Book a free HIT Business strategy call with me ━━━━━━━━━━━━ Not ready to book a call? Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What would a strength studio from the future look like and how would it work? Spoiler alert: the future is happening right now, and there’s a lot we can learn from it!   Lucas Leal joins us to talk about how his strength training studio is using technology to train clients better and make operating a HIT business smoother, more efficient, and easier to scale, and that’s just with current technology — wait ‘til you hear about what he’s trying to get done with robotics and artificial intelligence!   Lucas Leal is the CEO of Slowfit in Spain and the founder of the Resistance Institute and an expert in biomechanics and strength training. He focuses on helping people get – and stay – strong at any age. He has also authored books on biomechanics and exercise in Spanish.    If you want to learn how a hyper-efficient and futuristic strength training business operates and see what the future might hold for you as a strength studio owner, make sure you don’t miss this one. ━━━━━━━━━━━━ Build a successful strength train

Want to learn how to talk to your strength training clients like the experts do?   Smart Strength Austin’s Skyler Tanner talks about the most effective ways to answer some of the most common questions your prospects and new clients might have, like whether cardio is necessary or not, the right training frequency, how to fix saggy skin, along with other common concerns (and a few technical things, too!).   If you want to improve the way you communicate with clients and become more confident in delivering talking points, there’s a lot you can learn from Skyler in this one! ━━━━━━━━━━━━ Build a successful strength training business (free trial) ━━━━━━━━━━━━ Not sure? Book a quick clarity call (no pressure) ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What do you need to do to make your strength training business stand out and attract clients effectively without spending a fortune on advertising?   Fitness and More owner Steve McKinney joins the podcast to talk about his incredibly efficient strength training AND client closing methods, how his business is thriving with almost zero advertising, and why he wrote his new book The Gospel of Fitness (and what effect it has had on his fitness business).    My conversation with Steve is a fascinating example of what happens when a strength studio owner is so locked in that growth just seems (and basically has been) inevitable — you need to hear this one! ━━━━━━━━━━━━

Can you create a strength training studio so successful that clients call you the “Ritz-Carlton” of high-intensity training?   X-Force Body co-founder Illy Stoilova joins the podcast to talk about the advantages of X-Force machines, how she creates incredible client experiences, why she’s so rigorous when it comes to hiring trainers, and how she’s doing on her ultimate goal of becoming a referral-only HIT fitness business.   If you’ve wanted to know what effect having X-Force machines can have on a strength studio’s success or how to have a massive competitive advantage through giving great customer service, this episode is a great one you need to tune in to! ━━━━━━━━━━━━

Want the honest-to-goodness A-Z of starting a successful, profitable strength training business?   Learn the 4 biggest keys to starting, operating, and growing your own strength training business fast — Million-Dollar Trainer Pete Cerqua tells you everything you need to know to get started and be legitimately profitable within 30 days.   This episode goes over the high-level things you need to get right before you start, and we talk about things like choosing your protocol, getting your pitch right, how to do a consultation, the most effective way to do marketing to get clients, and all the important details you need to know.   If you’re serious about starting and growing your own fitness business, this episode is a must-listen! ━━━━━━━━━━━━

Want to start a new studio but aren’t sure which HIT equipment brands to go with? Million-dollar Trainer Pete Cerqua takes you on a deep dive into which HIT machine brands to consider, how to modify them (and why), and how to get the best deals.   Pete goes into the specifics of how your HIT brand and machine choices can affect your client consultations and workouts, and we nerd out on the details and the pros and cons of each, including some manufacturers that you may not have thought about but are worth your attention, and then, why it matters that you love the kit you have to work with.   If you’ve ever been interested in starting your own strength studio or want to level up the one you have right now, this episode is a must-listen! ━━━━━━━━━━━━

What does it take to completely turn your life around and become a super successful strength studio owner?   I’m excited to have Paradox Strength founder Janaya Skye on the podcast, and you’ll soon find out why: we talk about her amazing story, how she fell in love with high-intensity training, and how it not only helped her get her health back but put her on a path to incredible personal and professional success.    We also go into how her simple – but very smart – approach to marketing helped her grow right from the start, making great partnerships that help her bring more clients in, talking to clients the right way when dealing with objections, and even what you should do when clients cry – yes, cry – during intense workouts. We also go over choosing the right equipment, advertising, and complementary practices that help your clients.   If you want a template for going from zero to successful strength studio owner with a simple but powerful marketing strategy built in, don’t miss this episode! ━━━━━━━━━━━

Want to know how to get that one big news article about your strength training business that can bring in tens of thousands of dollars worth of clients and sessions?    The Strength Shoppe’s owners Melinda Hughes and Arjen Van Eijmeren sit down to talk about how you can cultivate that one big break into tens of thousands of dollars and even more news coverage that can help you grow your fitness business like no other marketing strategy can — it’s a strategy that can keep on giving you results even years after it’s come out!   We go over how to handle media in small towns versus big cities and what to expect from each, and Melinda and Arjen share advice on reaching out to journalists, what to say in interviews, and how to position yourself as an expert so smaller publications (and even bigger ones) are more likely to write about you.   If you want to grow your strength training business and attract more clients like no paid ad campaign can even dream of accomplishing, then tune in to this episode! ━━━━━━━━━━━━