Design Critique: Products For People

Patent Agent Michael Levine joins Timothy Keirnan to discuss the process by which inventors obtain patent protection for their ideas in the United States. What is a patent? How do inventors research to learn whether their idea is truly novel? What are the steps and costs associated with researching and filing for a patent? What about patenting a novel idea in other nations? In this 68 minute episode, we'll learn answers to those questions and hear some anecdotes about fascinating patents Michael has seen in his career as a patent agent. Michael's website is https://www.enterprisepatent.com/

This is our last episode for a while, but is well worth the wait! We have an interview with Viktor Rydal, industrial designer from Nomono, who talks with Tim about the Nomono Sound Capsule. Visit the Nomono website about the SoundCapsule to see and hear their demonstrations. This truly innovative solution records conversations with its custom lapel mics into its Sound Capsule hub, and their cloud application removes bad room acoustics to create astoundingly good audio from rooms that did NOT sound good to begin with. It's an interviewer's dream come true. Whether used by user researchers, journalists, or conference organizers, the Nomono Sound Capsule achieves good clean audio recordings in everyday noisy environments. The Sound Capsule allows the interviewer to focus on the interview, not worry about the audio engineering and room acoustics. For over an hour, Viktor and Tim talk about the story of the Sound Capsule's design and development. Tim is enjoying his new job teaching at Michigan Technological Unive

Dushyant Kunungo joins Timothy Keirnan for a discussion about enterprise UX.  * Duhsyant's professional background * The importance of user experience to employees working in an enterprise--both to their morale and their productivity. * Dushyant and Tim share eyebrow-raising anecdotes from enterprise user experience projects they have been on. Employees need effective, efficient, and enjoyable products/tools as much as external customers do. * Dushyant talks about his book, UX Decoded: Think and Implement User-Centered Research Methodologies, and Expert-Led UX Best Practices. You can reach Dushyant at his LinkedIn page. His book's publisher is at this link: https://bpbonline.com/products/ux-decoded?variant=41816075043016 Tim recommends everyone listen to this episode of Dushyant's excellent podcast, UX Banter, with Neal Ford discussing authenticity in branding: https://www.uxbanter.com/e/importance-of-authenticity-in-branding-neal-foard-s1-episode-7/  

Barry McBride joins Timothy Keirnan to discuss the history and content strategy of The Orange and Brown Report, an independent news and analysis business catering to Cleveland Browns football fans. The Orange and Brown Report offers both free and paid subscription tiers of news and interaction with its beat writers and analysts. Across 80 minutes, Barry talks about: * The origin of his Cleveland Browns fan advocacy and community-building in 1995, when Browns ownership and the NFL betrayed Browns fans by moving the team to Baltimore and the legacy media refused to cover all aspects of the story. * HIs first website, Greedwatch.com * His second website, BrownsTNG (The Next Generation) * How legendary Browns former QB Bernie Kosar and his family helped Barry create Bernie's Insiders, a startup that professionalized Barry's concept with credentialed news reporters. * The transition to The Orange and Brown Report and further maturation of the concept. * Plans for the future of the OBR. You can find the Orange and

Matt Ranta, head of practice at Nimble Gravity, joins Tim for a discussion on how companies can and should improve their digital interactions with customers, whether they are B2B or B2C. Whether it's in email messages or web pages, details matter. 03:47 The importance of proofreading marketing email messages. 08:03 Use new image formats like webp and AVIF to increase speed of a website and its SEO. 17:06 Test a website with browsers besides Chrome, which not everyone will use. 22:00 Competitive intelligence tools and keywords 25:30 The useful website evaluation optimization tool https://pagespeed.web.dev/ 28:20 In 2023 people are still not labeling images with alt tags 30:20 Allowing content to be buried deep because of not using pagination properly on web pages 35:34 Disavowing bad back links from undesirable sites you may not want to be associated with, and/or a website that is a link farm 40:22 Do not hide the search bar on the home page or other pages.  Make sure to read Matt's excellent article 10 Opport

Eric Penn joins Tim Keirnan and Ken Mayer to discuss the first customer experience phases of his new 2023 Subaru BRZ after a month of ownership. The "Toyobaru Twins" (Toyota GR86 and Subaru BRZ) are the same car with some slight differences. This vehicle is one of the best examples of "user-centered design" we have ever encountered in a product, and Tim owned the first generation for four blissful years. Eric has purchased the long-awaited and much celebrated second generation, and we go into intense detail on our first four defined phases of the customer experience: Encounter (02:44) Decision    (07:21) Purchase   (21:00) Initial Use  (43:00) We will record an episode about Eric's longitudinal use in February of 2024 so that Eric has a full 12 months of ownership under his belt for that. On this podcast we are nothing if not thorough. In summary, the 2023 BRZ (the second model year of the 2nd generation of the car) meets or exceeds almost every criterion for delighting Eric as customer/user. The car's design

John Leavitt, Senior Industrial Designer at Intelligent Product Solutions, joins Timothy Keirnan for a conversation about industrial design, using two firefighting products as a starting point. Besides the two case studies, we talk about general design process and philosophies, methods, education recommendations, and our ambitions for a world in which UX includes respect for users' privacy and security as a selling point. 00:00 Introduction 03:30 Design Process 08:06 Self Contained Breathing Apparatus case study 19:45 Fire Truck Inventory Feature case study 36:45 How does John recommend people learn industrial design and nurture their careers 40:30 Our dream of UX for any product having a main feature of protecting the user's/customer's privacy and security by default 48:50 John's favorite design resources Purism is one company that is making privacy and security of both software and hardware a primary selling point of their product designs. John's employer is at https://intelligentproduct.solutions/ John's