Sinopsis
Chris Anderson, The New York Times best-selling author of The Long Tail, heralds the future of business in Free. In this podcast, you can download all sixteen chapters of the unabridged audiobook narrated by Chris himself. Each episode is a separate chapter of the book and all are available instantly -- and free of charge!
Episodios
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Free: Appendix C
29/07/2009 Duración: 04minFifty examples of Free business models, organized by the type of Free model they most closely fit into.
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Free: Chapter 16
29/07/2009 Duración: 38minThe fourteen most frequently heard objections to the notion of an economy based on Free, with an example of each, and my response.
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Free: Chapter 15
29/07/2009 Duración: 11minEconomically, abundance is the driver of innovation and growth. But psychologically, scarcity is all that we really understand.
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Free: Chapter 14
29/07/2009 Duración: 16minWhat China and Brazil can teach us about how knockoffs and pirated products feed the real economy.
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Free: Chapter 13
29/07/2009 Duración: 14minEmbracing waste in an age where the cost of many of our most important commodities has fallen to zero.
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Free: Chapter 12
29/07/2009 Duración: 19minHow the "attention economy" and the "reputation economy" are becoming more like real economies every day.
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Free: Chapter 11
29/07/2009 Duración: 16minToday, we are building the most competitive market the world has ever one, one where the marginal cost of products and services is close to zero.
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Free: Chapter 10
29/07/2009 Duración: 12minThe various, complicated factors which make it difficult to pin a value onto the country-sized economy of Free.
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Free: Chapter 9
29/07/2009 Duración: 49minHow the new media model involves figuring out the paid "penguin" in your otherwise free business.
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Free: Chapter 8
29/07/2009 Duración: 27minFor Google, Free is not just an interim step on the way to a business model; it is core to its product philosophy.
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Free: Chapter 7
29/07/2009 Duración: 30minTwo case studies, which demonstrate how Free makes life easier for newcomers than for incumbents.
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Free: Chapter 6
29/07/2009 Duración: 12minMITs Tech Model Railroad Club, Stewart Brand and the most important–and misunderstood–sentence of the Internet economy.
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Free: Chapter 5
29/07/2009 Duración: 33minProcessing power, digital storage, and bandwidth are all getting too cheap to meter and far more rapidly than at any other point in human history.
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Free: Chapter 4
29/07/2009 Duración: 31minWhy do people think "free" means diminished quality in one instance, and not in another?
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Free: Chapter 3
29/07/2009 Duración: 37minHow we got from the basic concept of zero to a capitalist society where value is derived from abundance and scarcity.
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Free: Chapter 2
29/07/2009 Duración: 21minWhat is FREE? A breakdown of the four different types of FREE and their real world examples.
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Free: Chapter 1
29/07/2009 Duración: 13minGillette and the makers of Jell-O realized that giving away one thing can create demand for another; a realization which gave birth to a powerful twentieth century marketing tool.