Barry Coziahr brings you real, live marketing tips from the small business owners who have been there, done that and have the scars (and the success) to prove it.
67: Solution Marketing (feat. Jesse Stricker)08/09/2016 Duración: 17min
Barry meets with Jesse Stricker, owner of Intek Corporation and winner of Small Business Week's Exporter of the Year award, about building real relationships with customers to help them come up with solutions that work for them. They discuss the importance of listening, asking the right questions and provide the best solution possible. Jesse discusses how providing solutions to clients has resulted in great referral sources.
66: Facebook Dark Posts (feat. Ed Dearborn)24/08/2016 Duración: 37min
Barry Coziahr chats with fellow marketing expert Edwin Dearborn, who has been featured in The Orange County Register, Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. They discuss how business can use social media--notably in Facebook and YouTube--to both discover and reach their targeted audiences with proper search engine optimization and posting tactics like Facebook Dark Posts. Ed was formally educated in marketing and public relations in Hollywood, California in the early 1990's, and has appeared as a keynote speaker for Sony and the American Marketing Association. Barry jumps in and gives Edwin targeted tips to use social media more effectively for lead generation. See the full show notes at reallivemarketing.com
65: Bizarrely Effective Tradeshow Marketing (feat. Michael Kurtz)28/06/2016 Duración: 21min
In this episode of Real Live Marketing, Barry interviews Michael Kurtz, owner of a local branch of Floor Coverings International. Barry and Michael discuss Tradeshow marketing and the various ways to ensure you have a successful Tradeshow.
64: Hit The Right Notes With The Written Word (feat. Bob Baker)08/04/2016 Duración: 33min
This week Barry welcomes local author and business owner Bob Baker on the show for some Real Like Marketing. Bob has written several books to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world. Barry and Bob talk about copy writing and the different aspects of marketing that utilize great copy writing. They discuss how important the written word is and how it can make all the difference. At the end of the episode Barry gives you three great websites to help you improve your copy writing skills.
63: Prospecting: Striking GOLD With Your Leads (feat. Patricia Cowan)01/04/2016 Duración: 24min
This week Barry welcomes Patricia Cowen to the show to discuss prospecting. Patricia and Barry go over some great tips on building a good prospecting list and some best practices for making the best out the right list. At the end of the episode Barry goes over how to use LinkedIn as a prospecting tool and get useful leads which you can turn into customers.
Episode 62: Creating The Right Company Culture (feat. Ronnie Jones)24/03/2016 Duración: 28min
This week we did a new episode, after being out for a few weeks! Barry welcomed back Ronnie Jones, who owns a few St. Louis companies, to discuss company culture. They talk about how, as an employer, to teach your employees to put forth the correct type of company culture. But they also discuss how to figure out for yourself what culture you want to have. At the end of the episode Barry gives you some killer questions to ask yourself and your employees to get a better idea of the type of company culture you have or want.