All About Helping Podcast

In this episode, I sat down with Rap Juggernais ut ‪@rapjuggernaut‬ music marketing strategist and host of The Cheat Code and Uncut Game Podcast—to break down the infrastructure artists need to truly scale their music careers.We go deep into how to properly tag and optimize your song metadata, claim your artist profiles across platforms, and set up SEO-friendly systems that make your music discoverable long after release day. This isn’t about chasing trends—it’s about building a digital foundation that gives you control over your brand, your fan journey, and your income.Kingpin also shares powerful insights on why artists must treat their social media like landing pages, where every link, post, and profile connects fans back to your music with purpose.If you’re still uploading music without thinking about search, data, or fan flow—you’re leaving opportunities (and money) on the table.

In this episode, I sat down with Ryan Schmidt—a respected music lawyer and singer/songwriter—to break down the legal side of the music business that most artists avoid until it’s too late.We’re talking mechanical royalties, publishing splits, and what really goes down in disputes between independent artists and major labels. Ryan’s been in the trenches, protecting artists’ rights, and he’s not here to sugarcoat anything.If you don’t understand how your royalties are calculated, who’s entitled to what, or what terms you’re actually signing—this episode is mandatory. Don’t wait until you’re stuck in a bad deal to start caring about music law.

In this episode, I sat down with ‪@CrackaLackTV‬, a music executive, social media maverick, powerhouse videographer, and owner of Crackhouse Studios to uncover the real difference between artists who grow a brand on social media and artists who get ignored.We’re talking All About Social Media from content pillars, personal branding, and the exact moves he used to turn his music hustle into a business empire. Cracka Lack breaks down how he built a career by mastering social media storytelling about his life—and why every artist needs to start thinking bigger if they want to survive the new music industry.If you're tired of dropping content that nobody cares about, and you're ready to build a brand that actually makes people stop, listen, and support—this conversation is non-negotiable.

For the season 3 finale, sat down with  @bouncerplaydirty  multi-platinum artist manager and expert in artist development, to learn the exact strategies he’s using to break artists on TikTok and YouTube. From his 3-song strategy to scaling from 500 plays to 100,000 Monthly Listeners in just 90 days, this episode is packed with game-changing advice. We also dive into the power of A.I. marketing and how Bouncer’s custom-built software is reshaping how artists grow and monetize their music. Connect with Bouncer: www.thebouncerhub.com https://instagram.com/bouncerplaydirty https://www.tiktok.com/@bouncerplaydirty https://www.youtube.com/@bouncerplaydirty

In this double edged episode, I sat down with Benji Stein an ex-artist manager and co-founder of Playlist Supply and Booking Agent IO to uncover how musicians can turn playlist streams into real-world opportunities and actual gig income. We talked about how Playlist Supply makes discoverability easier than ever by helping artists find the right playlists to grow their audience. But streams aren’t enough—you need to take it a step further. That’s where Booking Agent IO comes in, connecting artists with gigs and opening doors to new fans and fresh income streams worldwide. This episode is packed with actionable insights for artists who want to do more than just get heard. If you’re ready to grow your fanbase, play more shows, and make real money from your music, this one’s for you.

In this episode, I sit down with Clara Cullen, Service Delivery Manager at Help Musicians—a charity dedicated to empowering artists by providing essential music funding for EPs, tours, and groundbreaking creative projects. Clara shares invaluable insights into what separates successful funding applications from those that fall short and reveals the common traps that prevent many artists from unlocking the financial support they need. We uncover the strategies behind crafting a standout music funding application and break down the myths about who qualifies for support. This is a must-watch for any musician looking to turn their creative vision into reality with the right backing from music grants. If you’re serious about taking your music career to the next level and applying for music funding, don’t let confusion or fear of rejection hold you back.

I chopped it up with music lawyer and hip-hop artist Nick Eziefula, whose unique perspective bridges the worlds of artist development and legal strategy. Nick has an incredible grasp of how music law shapes musician's careers—whether it’s brokering deals, safeguarding your rights, or navigating complex negotiations. His insights are a game-changer for any artist serious about their future. We dive deep into the grey areas often overlooked by creators: the fine print in contracts, the pitfalls of vague agreements, and how to protect your art in an industry that thrives on ambiguity. Nick also sheds light on what artists must know before entering any deal and why staying informed is your greatest asset. This conversation is packed with actionable advice to help you stay ahead of the game. If you’re not ready to defend your rights, you’re putting your music—and your money—at risk. Don’t miss this episode! Connect with Nick: https://www.instagram.com/nickeziefula/ https://www.instagram.com/essahiphop/

In this episode, I sit down with Nick Sadler, author of The Label Machine and a leading music business coach, to uncover the blueprint for setting up your own record label. If you’re serious about taking control of your music career, this conversation is a must-watch. Nick breaks down the three critical pillars for building a successful label—Business, Branding, and Distribution. We explore how to structure a label effectively, develop a brand that resonates with your audience, and navigate the distribution process to release your music independently. Whether you’re releasing your own tracks or looking to sign other artists, these insights will put you in the driver’s seat. This is more than just a conversation—it’s a roadmap for independence in the music industry. Watch now to learn the strategies that will help you build a label and shape your music career on your own terms. Connect with Nick: https://thelabelmachine.com/ https://www.youtube.com/@thelabelmachine/videos https://www.instagram.com/thelabelm

In this powerhouse episode, I sit down with the legendary Wendy Day—a hip-hop consultant and industry trailblazer who has brokered record label deals for icons like Cash Money Records, Master P, Eminem, Twista, and countless others. Wendy has spent decades helping artists dodge predatory label contracts and take control of their earning potential, making her one of the most respected voices in music business strategy. We unpack the common traps hidden in record label deals, why so many artists lose control of their careers, and the essential steps you must take to protect your music and maximise your income. Wendy’s no-nonsense approach to empowering artists is a masterclass in how to take ownership of your career and build long-term wealth in the industry. This is the episode every serious artist needs to hear. If you want to stay in control of your record deal, protect your vision, and get paid what you’re worth, don’t wait—watch now!

In this must-watch episode, I sit down with Kareem Guy, aka Keyz To The Game, a powerhouse in fanbase growth strategy, here to share the exact tactics he uses to turn casual listeners into devoted, paying fans. Kareem’s F.A.S.T. Method (Find, Attract, Switch, Train) is a proven framework that cuts through the noise, showing you how to attract the right fans, build a loyal community, and strategically train them to invest in your music. This isn’t just theory—these are battle-tested strategies that have increase fanbase growth and generated real revenue. Kareem dives deep into each step, revealing why most artists fail to monetise their followers and how you can finally break that cycle. If you’re ready to level up your fan engagement and income, this episode is your blueprint. Watch now—waiting means missing out on the growth you’ve been chasing. Connect with Keyz: Sign up for Fanbase Hero University: Instagram: https://www.instagram.com/keyztothegame/

In this episode, I’m joined by Ryan Glover—a powerhouse in music distribution who oversees the catalogues of hundreds of artists across Spotify, Apple Music, and beyond. With deep expertise in royalty revenue collection, publishing administration, and editorial playlist pitching, Ryan reveals exactly what a top-tier distributor should deliver for you. We examine the crucial differences between percentage-based equity and fixed-fee structures, while also uncovering the hidden fees that may be cutting into your earnings. This conversation offers essential insights into the real value of distribution deals and what to watch for in every music distribution contract. These are the hard truths every artist must know to maximize their revenue and secure their future in streaming when partnering with a music distributor. Don’t miss these critical insights—watch now.

In this episode, I’m joined by Jazz Jackson, founder of Unearthly Studios and a powerhouse digital strategist at the front lines of the music industry. With expertise spanning influencer campaigns, fan street teams, artist management, and high-impact digital strategy, Jazz breaks down the game-changing moves every serious artist needs to know.Jazz uncovers the power of mailing lists to build real connections with fans, the urgency of SMS marketing to reach your core supporters directly, and how to turn digital interactions into unforgettable real-world moments. If you’re only relying on social media posts to connect with your fans, you’re leaving potential—and money—on the table. Jazz’s insights reveal exactly how to create a fan community that sticks with you for the long haul.This conversation isn’t just advice; it’s a blueprint for artists who want to build a lasting, loyal fanbase and control their own narrative. If you’re ready to turn fans into devoted superfans, this is a must-watch.Watch now and start

Mag Rodriguez, CEO of EVEN, is reshaping how artists make money with a direct to fan strategy that puts the power back into your art. In this conversation, he breaks down how EVEN’s Pay What You Want model empowers you to sell directly to fans, allowing you to pocket more revenue while building an unbreakable bond with your audience. If you’re not already thinking this way, you’re leaving thousands of £ on the table. EVEN isn’t just a platform—it’s a movement that rewards your fans with exclusive content and experiences, ensuring they get much more than just a download. These features create a community around your music that streaming services simply can’t compete with. Mag’s experience managing over 40 acts means he understands what you need to elevate your career—and EVEN gives you the tools to do it. Sign Up For EVEN: https://backstage.even.biz/partners/ayaz

Ex-artist manager and award winning music coach Atlanta Cobb opens up with Ayaz about the difference between their social media teaching methods and the difference between mentoring and coaching.-- DOWNLOADS & COACHING -- Access my FREE 6 Week Song Strategy Book + Course https://allabouthelping.gumroad.com/ Work With Ayaz To Become A 100K Hitmaker https://www.allabouthelping.co.uk/the-100k-hitmaker-system ---- LET"S CONNECT ----

Alex Brees is the Founder and CEO of un:hurd, a music-tech platform that uses data and predictive technology to help artists find their most valuable audiences and Spotify playlists. un:hurd has now worked with over 50,000 artists from 129 countries, from global superstars through to talented artists releasing their first track, helping them to rank on Spotify editorial playlists and Spotify third party playlists. --SPONSOR MESAGE -- Switch to DistroKid and unlock a 7% discount!

Jessica Vaughn is a powerhouse music executive and singer/songwriter who spearheads the Sync team at Venice Music and runs her own label Head B*tch Music. Launching the Venice Music sync offering from the ground up, Jessica has landed placements in Netflix, MTV, Disney+, Xbox, Fortnite, NBA 2K, and more! In this insightful conversation, we're talking All About Sync Deals with Jessica to educate my limited understanding about how to start sync licensing music and the earnings that are possible when you start learning how to make music for sync. -- SPONSOR MESSAGE -- Switch to DistroKid and unlock a 7% discount!

Tietta's work as a social media strategist and cinematographer for LaRussell is rewriting the content model that rappers follow. On a recent podcast LaRussell referred to her as the "backbone" of his business as she grew his social media following from humble beginnings to over 1.8+ Million followers and subscribers across all platforms. In this conversation we're drilling down into life behind the scenes planning all the content for LaRussell from coordinating the shoots, scouting locations, composing the shots, filming one-take videos and growing on social media.Hope you enjoy this one with Tietta!

Forget what you think you know about Spotify, you’re going to be shocked by this conversation all about streaming with Curtiss King. We're back again for Season 2 Episode 2 of the All About The Music Industry interviews. This season is powered by DistroKid https://www.distrokid.com/vip/allabouthelping Connect with Curtiss King's channel: https://www.youtube.com/@UCACvpWNREiN... Curtiss King, an esteemed Independent Music Producer, Rapper, and Author, is a guiding light for over 200K DIY recording artists & producers. As a YouTube mentor , he offers an array of musical tutorials and podcast reaction videos focused on the mental well-being of creatives. With a career featuring collaborations with top-tier talents like Kendrick Lamar, Ab-Soul, E-40, Murs, and partnerships with renowned brands such as MTV, VH1, and Levi's, King has cemented his place in and outside of the music industry. In 2023, as a result of Spotify's threshold announcements, Curtiss removed his music off streaming and